Can We Measure Memes?

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Can We Measure Memes?

Memes are the fundamental unit of cultural evolution and have been left upon the periphery of cognitive neuroscience due to their inexact definition and the consequent presumption that they are impossible to measure. Here it is argued that although a precise definition of memes is rather difficult it does not preclude highly controlled experiments studying the neural substrates of their initiat...

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ژورنال

عنوان ژورنال: Frontiers in Evolutionary Neuroscience

سال: 2011

ISSN: 1663-070X

DOI: 10.3389/fnevo.2011.00001